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24

Jul

On the issue of attribution and linking standards, we realize that if algorithms are not aligned, the search marketplace whacks progress. Content entities can quickly lose credit for a scoop if they’re not quick on the search-optimization draw. In his CJR piece, Osnos tells the story of SI.com essentially being scooped by Huffington Post on the A-Rod performance-enhancing-drugs story — at least in the eyes of the search engines. Though SI.com had broken the story, Google showed references, both those that attributed the SI.com story and not, ranking above the SI.com original. Huffpo’s command of SEO allowed it to prevail in the search marketplace on this hot piece. Is this a good or a bad thing?
  1. mediathoughts posted this